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Baby Products and the Future of Humanity
Monday, June 8, 2009

Cliché are usually clichés because they are true, and that certainly applies to the saying that “children are our future.” Indeed, until such time as we develop a cure for death, this is pretty much going to be the state of things with our kids. As comedian Jerry Seinfeld noted a few years ago, children are our replacements and we really should be jealous of kids in the same way we’d be jealous of new employees at a factory that’s ready to force us into early retirement Fortunately, things don’t work that way with family. Indeed, today’s parents are more concerned than ever that their infant baby children use only the very safest and healthiest items, a fact that sellers and purchasers of wholesale baby products – even (or especially) cheap close-outs and bulk items – must be aware of all times. Obviously, however, that’s only part of the baby battle.

Baby bottles, sippy cups, toys, baby diapers, baby strollers, and other items are important because they are part of the health and happiness of infants and toddlers – and nothing on the planet is more important to parents than children. There's something deep within the human genome that makes caring for a smaller human baby being the most important factor in the life of anyone doing so. And that definitely induces a certain amount of particularity on the part of parents that no cheap deal or discount can completely outweigh. If a baby rejects a bottle, or the parent believes something about the way it's constructed makes the child a little bit gassy or otherwise unhappy, it will find its way to the recycling bin (or some less particular baby) faster than anything. On the other hand, nothing will make a parent more attached to a product than that if it seems to make their child happy. Another attribute of baby bottles in particular that we’ve noticed relates to their size and weight. Mothers eagerly await the day when baby can hold his own baby bottle. Therefore, size, shape and weight are obviously crucial as well.

And then there are baby toys, which today must not only provide fun, but some form of education or physical development, regardless of how young the child is. It’s only natural that parents are concerned that their child make decent progress and baby toys do help provide it, but we can’t always control how they do so. We know one young mother who was concerned that her nearly year old infant simply refused to crawl. The boy would sit on his blanket for hours, quite content to let the world move along on its own. She began to worry and asked her mother for advice. Suspecting that the child simply lacked the proper motivation, grandma suggested putting his favorite baby toys on the far side of the blanket, so that he would have to crawl to play with them. When mom did this, the child, apparently still quite comfortable being non-ambulatory, yanked on the blanket pulling the toys to him, exercising his brain more than his body.

Still, what remains most remarkable about baby products of all types, from the silliest toy to the most functional item, is how relatively untouched they are by the high technology that seems to affect every other field. No matter how smart our computers may become and how many different delivery systems we develop for information, a baby bottle will likely remain the best non-breast delivery system for a baby’s milk, and, high end or cheap closeout, wholesale baby products will remain very much what they’ve been for probably as long as we humans decide to stick around.